What is Sonny Vaccaro Net Worth?

“What is Sonny Vaccaro net worth” is trending these days as the trailer for Air dropped on 9 February, and fans found out that Matt Damon is playing the role of Vaccaro. While the movie mainly revolves around the signing of the former basketball player, Michael Jordan, with Nike and the creation of the brand Air Jordan brand. It also highlights the major role Sonny Vaccaro played in this.

Sonny Vaccaro is a former sports marketing executive who initially worked for Nike and made huge things happen for the brand. This helped enhance Sonny Vaccaro net worth. He then went on to work with Adidas and, finally, Reebok. This only skyrocketed Sonny Vaccaro net worth, and today the marketing executive is a millionaire. So what is Sonny Vaccaro net worth in 2023? And how hard did he have to work to have it all?

Sonny Vaccaro Net Worth

As of 2023, Sonny Vaccaro net worth is $5 million. He was initially referred to as a salesman by basketball traditionalists who said that his only purpose was to glamorize the game and make money for the shoe companies he was working for. No one would have thought that Sonny Vaccaro would be a millionaire one day because of his job. But, he managed to work hard and prove everyone that with the right amount of effort anything is possible.

What is Sonny Vaccaro Net Worth
What is Sonny Vaccaro Net Worth

Sonny Vaccaro Career

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From working with famous players to having an ESPN documentary to his name, Sonny Vaccaro has become popular over the years.

The first significant step in his career was signing Michael Jordan for Nike in 1984. The former basketball player signed a 5-year contract worth around $2.5 million, along with royalties. Eventually, Jordan ended up with his line, Air Jordan, in 1985 for Nike, which was an instant hit. When Sonny went to work for Adidas, he also ensured to get them a deal with a famous basketball player. He got Kobe Bryant to sign a contract with Adidas.

In 1984, he founded the ABCD Camp and ran this high school until 2007. The ABCD camp was an elite school established for high school basketball standouts. Some famous basketball players it featured were LeBron James, Kobe Bryant, and Dwight Howard. Moreover, Vaccaro is also the co-founder of The Dapper Dan Roundball Classic. This was the first-ever national high school All-Star game in the States.

Sonny Vaccaro Career
Sonny Vaccaro Career

In April 2015, ESPN aired a documentary, Sole Man, which showed the life of Vaccaro and also gave fans an idea of how Sonny Vaccaro net worth has increased over the years.

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Since Sonny Vaccaro hasn’t stopped working yet, we expect the Sonny Vaccaro net worth to only increase in the upcoming years.

Sonny Vaccaro’s Personal Life

Born on 23 September 1939 to parents Natale and Margaret Vaccaro, Sonny Vaccaro grew up with his brother Jimmy Vaccaro in Pennsylvania. He studied at Youngstown State University.

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He is now married to Pam Monakee. Sonny tries to keep his personal life private and hasn’t shared many details about his marriage. However, he has confirmed that his grandchildren will inherit his priceless shoe collection.