In the digital era, almost everyone owns a mobile phone. In fact, studies have revealed that people spend more time on their smartphones in comparison to their laptops. Many people fall asleep next to their smartphones. That’s how vital smartphones are in the life of people. Do you realize that you can use this addiction to grow your business?
What is mobile marketing?
Mobile marketing is a form of marketing that allows you to connect with your potential customers through mobile. Mobile marketing may involve sending text messages, a mobile site, or even a mobile app. Basically, you will be
- App-based marketing.
- In-game mobile marketing.
- QR codes.
- Location-based marketing.
- Mobile search ads.
- Mobile image ads.
How mobile marketing play a crucial role in business?
With mobile marketing, you can unlock a huge number of opportunities for scaling your business high. With mobile marketing, you can reach a larger audience with a personal touch. Here are a few roles that mobile marketing plays in business:
1. Mobile Commerce
Most of the shopping online takes place through mobile phones. Many e-commerce platforms provide a discount for downloading their apps to shop online. Similarly, most of the users prefer to shop online on their smartphones because of the user-friendly mobile interface. It is not uncommon to find the “Shop Now” link on the websites and pages of social media platforms where you will be led to a shopping app. You can keep the shoppers at bay by creating a mobile-friendly page.
2. SMS Marketing
If you want to stand out from the clutters of e-mail marketing, you can try doing SMS marketing. Many people now simply clear their e-mail box without even opening it. However, that is not the case with SMS marketing. The open rate of a text message is 90%. Most people check the messages right after it beeps on their phones. That’s how powerful SMS marketing is!
3. Mobile-friendly ranks higher
The new algorithm of Google ranks higher on the website that has a mobile-friendly interface. A site which is not optimized for a smartphone will always perform poorly on the ranking of different search engine.
4. People spent most of their time on mobile devices
As per a report, people spend around eight hours daily on their smartphones. People prefer navigating to different websites on their smartphones. This provides an excellent opportunity for you to take leverage of the situation. Now a day, most of the marketers spend a considerable amount of money on developing apps and doing advertising on mobile platforms.
5. Multiple channels to reach the customers
Mobile marketing offers you numerous channels to reach customers. A few of the strategies include SMS messages, mobile applications, and e-mail marketing. With mobile marketing, you have the option of reaching your customers directly.
It is essential to diversify your strategies for ensuring that you can capture potential customers in different ways. This is also known as cross-channel marketing. Never rely on merely one approach to capture the audience.
With the era of mobile phones, you cannot simply ignore mobile marketing for your business. Walk anywhere, and you will find people glued to their smartphone. With half of the time spent by the customers on their smartphone, you can use this as an opportunity to convert potential customers into real customers. If you have serious plans for expanding your online business, you should start investing in mobile marketing right away.