As of September 2021, Instagram does not offer a built-in feature that allows users to see who viewed their posts. However, there are some third-party apps and methods that claim to provide this information. In this article, we’ll go over the different ways you can try to see who viewed your Instagram posts and discuss their accuracy and reliability.
Instagram Business Account Insights
If you have an Instagram business account, you can access Insights, which provides data on the performance of your posts and stories. While Insights doesn’t tell you exactly who viewed your posts, it does give you insights into your audience demographics, the reach of your posts, and the number of impressions they received. To access Insights:
- Go to your profile and tap the three horizontal lines in the top-right corner.
- Tap “Insights” under “Professional Tools.”
- Select the post you want to view the insights for.
Insights will show you how many accounts have viewed your post and how many people have engaged with it through likes, comments, shares, and saves. You can also see the reach and impressions of your post broken down by location, age, and gender. While you can’t see the names of individual viewers, Insights can give you a better understanding of your audience and how they engage with your content.
Third-Party Apps
There are many third-party apps that claim to show you who viewed your Instagram posts. However, it’s important to be cautious when using these apps, as many of them are scams that may ask for your personal information or login credentials. Some popular apps that claim to provide this information include:
- Follower Analyzer for Instagram
- InstaView
- Who Viewed My Instagram Profile
- SocialPlus
- Picuki
These apps typically require you to log in to your Instagram account and grant them permission to access your data. They then generate a list of users who have recently viewed your profile or posts. However, it’s important to note that there’s no way to verify the accuracy of these apps, and many of them are known to provide inaccurate or misleading information.
In addition, Instagram’s terms of service prohibit the use of third-party apps that violate their platform policies. Using these apps can result in your account being suspended or permanently banned from the platform.
Story Views
While you can’t see who viewed your regular posts, you can see who viewed your Instagram Stories. When you post a Story, you can swipe up to see a list of people who have viewed it. This list is ordered by the most recent viewers, so the first few users are likely the ones who viewed your Story immediately after you posted it.
Keep in mind that if someone has a private account, you won’t be able to see if they’ve viewed your Story unless they follow you back. In addition, if someone has muted your Stories, they won’t appear on your viewer list.
Engagement Metrics
While you can’t see exactly who viewed your posts, you can get an idea of who’s engaging with your content by looking at your likes, comments, and shares. If someone consistently engages with your posts, they’re likely a regular viewer of your content.
You can also use Instagram’s “swipe up” feature on Stories to link to a landing page, website, or another social media platform where you can track who clicked the link. This can help you identify who’s interested in your content and engaging with your brand outside of Instagram.
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Conclusion
While Instagram doesn’t provide a built-in feature for seeing who viewed your posts, there are some methods you can try to get a better understanding of your audience and how they engage with your content. Insights can provide valuable data on your post performance and audience demographics, while Story views can give you a list of recent viewers.
